About Us

Valid Eval was built from the ground up by people who intimately understand the challenges faced by those driving the innovation economy. As a team, we are committed to making sure you have evidence of the right outcome, every time. We are engineers, learning scientists, designers and software developers. Our goal is to partner with private-sector and public organizations making critical innovation decisions.

Adam Rentschler

CEO, Co-Founder

Adam is a serial entrepreneur who has spent his 22-year career running, fund-raising for, investing in, coaching and mentoring startup companies. He has raised money from a wide variety of sources including strategic venture capital, venture debt, friends and family, and even a U.S. government intelligence agency. As a very junior VC, Adam had one positive exit. He co-founded, ran and sold betterVote.com in 2000 as the dot-com bubble burst. Valid Eval was born of Adam’s frustration with poor learning outcomes for companies competing for grants, prizes and acceptance into accelerator programs.

Previous: Cleantech Open, Suntrac Solar, Phiar Corp., PTV Sciences, betterVote.com and Berkeley Process Control.

Eric Drummond

Chief Strategy Officer

Eric is an entrepreneur and attorney who, over the past 25 years, has led the development of several of the nation’s most complex telecom and energy generation projects. Eric has mentored a number of startups over the years and sits on the board of directors of several organizations, including the University Corporation for Atmospheric Research Foundation Board, the Colorado Venture Capital Authority, and the Innosphere technology incubator.

Other positions: Patton Boggs partner, Colorado Venture Capital Authority and Foundation board member of the University Corp. for Atmospheric Research.

Kent Hollrah

Director of Design, Co-Founder

Kent has a passion for making information understandable by making it approachable. He came to Valid Eval while leading digital design at Rocky Mountain College of Art + Design (RMCAD) where he was first exposed to the challenges of real-time performance assessment at live portfolio reviews.

Previous: MapQuest, EffectiveUI, Wall Street on Demand, IDEO and Walt Disney Imagineering.

Todd Reimer, Ph.D.

Director of Evaluation, Co-Founder

Todd is an educational researcher and instructional designer with decades of experience developing performance assessments. His work focuses on the design and evaluation of experiential learning environments, studying methods to capture and learn from one’s mistakes. He is an award-winning professor who has mentored hundreds of teachers and curriculum designers.

Previous: University of Texas at Austin and Northwestern University.

Find out how Valid Eval can help you maximize the transparency, fairness and efficacy of your program.
In beautiful Denver, Colorado since 2011.
“We used the 2011 version of Valid Eval’s Startup Evaluator to manage a $1.5M small business grant program. Our expert volunteer judges were impressed with the tool’s intuitive design and its efficiency. As the organizers, we loved the quality of the feedback it delivered to the participating entrepreneurs, and the transparency we achieved in our decision-making. The Valid Eval team was invested in our success and was very responsive to our needs. We look forward to working with them again.”

Brian Sherman
SVP of Business Development, Arizona Commerce Authority